An SEO topic cluster strategy is a way to organize your website’s content around specific topics and keywords in order to improve search engine visibility and drive more traffic to your site. Here are some steps you can take to develop an SEO topic cluster strategy for your website:
- Conduct keyword research: Use tools like Google Keyword Planner or SEMrush to find relevant keywords that are related to your business or industry.
- Identify topics: Group your keywords into broader topics, and create a list of topics that you want to focus on for your website.
- Create pillar content: Create a piece of content, usually a blog post or webpage, that provides a comprehensive overview of each topic. This is often referred to as “pillar content”.
- Create cluster content: Create additional pieces of content, such as blog posts, that focus on specific subtopics within each topic. These pieces of content should link back to the pillar content, creating a “cluster” of content around each topic.
- Optimize your content: Optimize your pillar and cluster content for SEO by including your keywords in the title, headings, and throughout the content.
- Promote your content: Share your content on social media, and reach out to other websites in your industry to see if they would be interested in linking to your content.
- Measure and adjust: Use tools like Google Analytics and Google Search Console to track your website’s traffic and search engine rankings. Use this data to adjust your strategy as needed.
Keep in mind that creating a topic cluster strategy is not a one-time task, it´s a continuous process and you should regularly review and update your content to ensure it stays relevant and useful to your target audience.